Universal Brand Development

https://www.universalbranddevelopment.com/storage/legotrollsimage-banner-5cf9ab5b6c1df.jpg
Consumer Products

Universal Brand Development and the LEGO Group Announce Expanded Licensing Partnership to Include DreamWorks Animation’s Trolls Franchise

BILLUND, Denmark -- May 9, 2019 – Universal Brand Development (Universal) and the LEGO Group today announced that the DreamWorks Animation film franchise, Trolls, is the newest addition to their expansive licensing partnership. Inspired by characters and scenes from the forthcoming feature film Trolls World Tour, LEGO® Trolls construction sets will be available worldwide next year.


“We are excited to build upon our successful partnership with Universal by adding the popular Trolls franchise into our collection,” said Jill Wilfert, vice president, licensing & entertainment for the LEGO Group. “The first film was a colorful celebration of positivity that appealed to a wide audience, and we see a lot of potential in the Trolls’ universe to inspire compelling, creative play experiences.”


DreamWorks Animation’s Trolls premiered in theaters in 2016 and has grown to become one of the largest global entertainment brands. The highly anticipated sequel, Trolls World Tour, will premiere in theaters globally Spring 2020, and episodes of the original series, DreamWorks Trolls: The Beat Goes On!, are now streaming on Netflix.


“We’re thrilled to be expanding our partnership with the LEGO Group to include the Trolls franchise,” said Joe Lawandus, senior vice president and general manager, North America Consumer Products, Universal Brand Development. “Our collaboration with the LEGO Group will bring the Trolls’ vibrant world to life with construction sets that inspire creativity and open up new and exciting play patterns for the brand.”


Details of the LEGO collection will be revealed at a later date.


# # #

About UNIVERSAL BRAND DEVELOPMENT

Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.


About the LEGO Group

The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus


LEGO and the LEGO logo are trademarks of the LEGO Group. ©2019 The LEGO Group.

Copied to
Clipboard!