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Consumer Products

Riding Into Stores Ahead Of Its Feature Film Debut DreamWorks Animation’s Spirit Untamed Launches At Retail With An Adventure-Filled Lineup Of Toy And Lifestyle Collections

Anchored by Global Master Toy Partner Mattel, alongside Outright Games with a Brand-new Video Game for the Franchise, and Best-in-class Partners in Publishing, Lifestyle and more!


Universal City, CA – March 18, 2021 – As fans gear up for the next chapter of DreamWorks Animation’s high-stakes adventure about a fearless girl and her beloved, wild Mustang, Spirit Untamed, Universal Brand Development launches a dynamic cross-category consumer-products program, inspired by the highly anticipated feature film.


DreamWorks Animation’s Spirit Untamed launches summer 2021-- landing in North America on June 4, 2021-- with toy and lifestyle lines hitting shelves beginning March 1, 2021.


“There’s something really special about the connection between girls and horses, and DreamWorks Animation’s Spirit Untamed taps into that emotional bond, bringing audiences along for the ride,” said Shannon Vacca, Vice President, Global Franchise Management, Universal Brand Development. “We set out to create consumer products celebrating wholesome characters that empower girls around the world and reinforce Spirit Untamed as the ultimate story about what it means to be wild and free.”


The cornerstone of the consumer-products program, global master toy licensee Mattel delivers authenticity to the toy aisle, expanding the adventure with a broad range of horses, character dolls and playsets, featuring a host of innovative features and storytelling accessories as well as games. In addition, Playmobil is a returning franchise partner with play sets supporting key movie moments alongside Just Play with basic plush. Additionally, Ravensburger will launch a collection of games & puzzles and Tara Toy, Innovative Designs and Crayola are on board for art and activity sets.


Additionally, Outright Games, alongside Universal Games and Digital Platforms, is launching DreamWorks Spirit Lucky’s Big Adventure, a brand-new video game set in the adventurous world of the award-winning Spirit franchise. Players can go on a wild adventure and explore the wonders and dangers of the frontier with Lucky and her beloved wild mustang, Spirit. This original story celebrates themes of adventure, friendship and the special connection between a girl and her horse. Lucky teams up with best friends Abigail and Pru to embark on a fun-filled quest for hidden treasure in Miradero. DreamWorks Spirit Lucky’s Big Adventure will release on Nintendo Switch™, Playstation®4 , Xbox One and PC digital in summer 2021 for $39.99/€39.99/£34.99.


With rich storylines inspired by the film’s courageous lead girl characters, publishing partners are extending the narrative with a movie novelization, reader, and sticker books from Little, Brown Young Readers, as well magnetic hardcover and coloring & activity books from Readerlink/Studio Fun.


Lifestyle partners include an exclusive Franco bedding collection at Target, Pillow Pets, girls’ t-shirts from Hybrid and a variety of sleepwear from Centric Brands featuring beloved character settings. In the health and beauty category, a co-branded partnership with Mane ‘n Tale will offer shampoo, conditioner and detanglers with food and beverage partners Ferrara, PEZ and Decopac rounding out the program.


About Spirit Untamed

An epic adventure about a headstrong girl longing for a place to belong who discovers a kindred spirit when her life intersects with a wild horse, Spirit Untamed is the next chapter in the beloved story from DreamWorks Animation.


Lucky Prescott (Isabela Merced, Dora and the Lost City of Gold) never really knew her late mother, Milagro Navarro (Eiza González, Fast & Furious Presents: Hobbs & Shaw), a fearless horse-riding stunt performer from Miradero, a small town on the edge of the wide-open frontier.


Like her mother, Lucky isn’t exactly a fan of rules and restrictions, which has caused her Aunt Cora (Academy Award® winner Julianne Moore) no small amount of worry. Lucky has grown up in an East Coast city under Cora’s watchful eye, but when Lucky presses her own luck with one too many risky escapades, Cora picks up stakes and moves them both back with Lucky’s father, Jim (Oscar® nominee Jake Gyllenhaal), in Miradero.


Lucky is decidedly unimpressed with the sleepy little town. She has a change of heart when she meets Spirit, a wild Mustang who shares her independent streak, and befriends two local horseback riders, Abigail Stone (Mckenna Grace, Captain Marvel) and Pru Granger (Marsai Martin, Little). Pru’s father, stable owner Al Granger (Emmy winner Andre Braugher, Fox’s Brooklyn Nine-Nine), is the best friend of Lucky’s father.


When a heartless horse wrangler (Emmy nominee Walton Goggins, FX’s Justified) and his team plan to capture Spirit and his herd and auction them off to a life of captivity and hard labor, Lucky enlists her new friends and bravely embarks on the adventure of a lifetime to rescue the horse who has given her freedom and a sense of purpose and has helped Lucky discover a connection to her mother’s legacy and to her Mexican heritage that she never expected.


Spirit Untamed is the next chapter in DreamWorks Animation’s beloved franchise that began with the 2002 Oscar-nominated film Spirit: Stallion of Cimarron and includes an Emmy-winning TV series. The film is directed by Elaine Bogan (Netflix and DreamWorks Animation Television’s Trollhunters: Tales of Arcadia) and is produced by Karen Foster (co-producer, How to Train Your Dragon). The film’s co-director is Ennio Torresan (head of story, The Boss Baby), and the film’s score is by composer Amie Doherty (Amazon’s Undone, DreamWorks Animation’s Marooned).

Download hi-res image for Spirit Untamed HERE.


About DreamWorks Animation

DreamWorks Animation (DWA), a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DWA’s feature film heritage includes many of the world’s most beloved characters and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby, and have amassed more than $15 billion in global box office receipts. DreamWorks Animation’s television business has quickly become one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries. Creating a diverse array of original content in a variety of formats and delivering deep, fully immersive worlds served up with compelling characters, the prolific studio has garnered 27 Emmy awards since inception in 2013.


About Universal Brand Development

Universal Brand Development globally drives expansion of the NBCUniversal's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.

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