Universal Brand Development


La Pierre Cosmetics Debuts Nail Lacquer Line Inspired by DreamWorks Animation’s Iconic Shrek Franchise

The clean nail polish line captures the magic and irreverent humor of Shrek

 in eight vibrant and playful shades

NEW ORLEANS, LA (Oct. 28, 2021) - Eco-chic Beauty brand, LaPierre Cosmetics, has announced a collaboration with Universal Brand Development to create a nail lacquer line celebrating DreamWorks Animation’s beloved Shrek franchise

Shrek continues to permeate the pop culture space, introducing new generations of fans to the franchise, and the Shrek-ish collection by LaPierre Cosmetics draws inspiration from the film’s characters with eight vibrant and playful colors. Encased in beautiful, branded packaging, the collection features a stylized insert card featuring an iconic character from the film and all eight shades in the collection.

LaPierre Cosmetics is an unconventional clean beauty brand with a range of vibrant lacquer shades that are vegan, non-toxic, and cruelty free. The company offers a range of safe, fashionable and affordable lacquers, formulated without the ten harmful chemicals that are found in many nail polish brands. 

Brandi Blocker is the Founder and Mastermind behind LaPierre Cosmetics. The brand was inspired by her mother, J.M. LaPierre, who loved nail polish and taking care of her nails. But when her mother was diagnosed with lung cancer and was limited to the brands of nail polish she could use, Blocker made it her life’s mission to create a ‘10 FREE’ polish that encapsulated her elegant, bright nature.

Commenting on the collaboration for the LaPierre Cosmetics Shrek-ish Collection, Blocker said: “The signature aesthetic and irreverent humor that is an indelible part of DreamWorks Animation’s Shrek franchise shines through this epic collection and is truly one-of-a-kind. I am extremely excited and honored to be collaborating with Universal Brand Development to produce the Shrek-ish collection. I love nail polish and Shrek, so working on this line was very exciting.”

“Shrek-ish” by LaPierre Cosmetics will be launched on November 1, 2021, which would have been Blocker’s mother, J.M. LaPierre’s 72nd birthday. On this day, LaPierre Cosmetics will also launch their first lipstick, “Muah,” a fiery red hue, in honor of J.M. LaPierre, who loved and only wore that shade. “Shreki-sh” will be exclusively available on Instagram on October 25th-31st and all products will be available for purchase on the company’s website and on Macy's online.

About DreamWorks Animation’s Shrek

For the past two decades, fans of all ages have been enchanted by the delightfully irreverent adventures of a frightfully misunderstood ogre and his ragtag group of roguish fairytale folk. Beginning with Shrek, the 2002 Academy Award® winner for Best Animated Feature, Shrek, Fiona, Donkey, Puss in Boots and their signature friends, family and tormentors have grown into an indelible part of pop culture—through a series of four films that have earned more than $2.9 billion and spawned a global live-touring show, an immersive, top-tourist destination in London, as well as popular events and attractions across Universal Studios Parks worldwide.

About DreamWorks Animation

DreamWorks Animation (DWA), a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world.  DWA’s feature film heritage includes many of the world’s most beloved characters and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby, and have amassed more than $15 billion in global box office receipts.  DreamWorks Animation’s television business has quickly become one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries.  Creating a diverse array of original content in a variety of formats and delivering deep, fully immersive worlds served up with compelling characters, the prolific studio has garnered 31 EmmyⓇ Awards since inception in 2013. 


About Universal Brand Development

Universal Brand Development globally drives expansion of the NBCUniversal's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation.

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