Universal Brand Development


Joseph Kim Named Senior Vice President, Publishing, Worldwide Games and Digital Platforms For Universal Brand Development

UNIVERSAL CITY, CA, April 23, 2018— Universal’s Games and Digital Platforms business, which is responsible for bringing the company’s intellectual properties, franchises, characters and stories to life through innovative games and digital experiences, today announced the appointment of Joseph Kim as Senior Vice President, Publishing, Worldwide Games and Digital Platforms, Universal Brand Development. Kim joins Universal Brand Development today, and will report to Chris Heatherly, Executive Vice President, Worldwide Games and Digital Platforms.

Over the last year, Universal has strategically built and expanded a self-publishing organization, taking a more active role in the creative, development, marketing and distribution of games based on its IP. In addition to self-published titles, the team continues to grow its licensed games portfolio and introduce new experiences onto additional platforms.

Bringing a wealth of knowledge in these areas of growth opportunities, Kim will lead strategy and operations for Universal’s games publishing business. In this new role, he will oversee slate and product management, marketing, user acquisition and revenue optimization across all games and apps.

“Joseph has an impressive track record and is an accomplished leader with a deep understanding of games,” said Heatherly. “His expertise in both product and publishing will help us sharpen our focus on becoming a leading publisher in the industry.”

“Universal is a company that’s well-admired for their breadth of rich IP and some of the biggest entertainment franchises of all time, ones that translate so well onto gaming platforms,” said Kim. “I look forward to playing a transformative role in boosting Universal’s ability to publish compelling games for a global audience.”


Kim joins Universal from SEGA Networks, the mobile operating division of SEGA Games, where he served as Chief Product Officer since 2015. While at SEGA, he led the resurgence of their mobile games business and oversaw publishing operations, including product management, analytics, production services and the green light process. He also served as general manager for SEGA’s Demiurge studio, which developed the hit title Marvel Puzzle Quest.

Prior to that, Kim was the Studio Lead at FunPlus in the Strategy Games division. In this role, he led the overall development for the top grossing mobile title, King of Avalon: Dragon Warfare. He started his career as a software developer for Cisco Systems and later as a management consultant for The McKenna Group before transitioning to the mobile gaming industry.

Kim received his bachelor’s degree in Electrical Engineering and Computer Science from University of California, Berkeley and his MBA from UCLA Anderson School of Management. In his free time, Kim writes about mobile gaming for his personal blog at www.gamemakers.com and as a contributing writer for www.deconstructoroffun.com, a popular industry blog that offers insights into the success and performance of top games.

Universal Brand Development’s Games and Digital Platforms business unit creates interactive gaming experiences and digital content for console, mobile and PC platforms that extend brand engagement with the company’s franchises. The team is also responsible for business development opportunities utilizing Universal IP through apps, personalization and digital content.

About Universal Brand Development

Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit universalbranddevelopment.com for more details.

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