Capsule Collection Celebrating 60th Anniversary of Good Luck Trolls Now Available
Milan, Italy (July 30th, 2019) – Moschino launches the Good Luck Trolls x Moschino capsule collection, in celebration of the 60th Anniversary of Good Luck Trolls. The highly-coveted capsule collection is now available for purchase at Moschino stores worldwide and online at Moschino.com. The capsule collection campaign also features celebrity personality, Hennessy Carolina. Hennessy models the iconic brand’s collaborative looks, showcasing the playfully nostalgic styles from the collection.
Good Luck Trolls x Moschino signature pieces originally debuted alongside the Moschino AW19 at Milan Fashion Week. Universal Brand Development collaborated with acclaimed artist and celebrity fan-favorite designer Jeremy Scott. Scott created apparel and accessories, inspired by the renowned brand Good Luck Trolls. The colorful collection features limited-edition sweatshirts, t-shirts, sweaters, dresses, coats, bags and accessories.
“Known for his individual style and interpretations of pop culture icons, Jeremy Scott has blended fashion and his personality to reignite classic Good Luck Trolls in a playful, experiential way”, says Stephanie Kraus, Senior Vice President, Global Design, Universal Brand Development. “It has been an exciting process working on this collaboration with Jeremy Scott for Good Luck Trolls x Moschino and seeing the nostalgic charm of the brand come to life.”
“The show was inspired by American game shows which are always over the top. Game shows are full of beautiful women in gorgeous gowns, teasing these amazing (and sometimes not so amazing) prizes. Good Luck Trolls are iconic for bringing wish fulfillment so it was perfect to have Good Luck Trolls x Moschino a part of the collection in celebration of their 60th anniversary.” – Jeremy Scott, MOSCHINO
About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit universalbranddevelopment.com for more information.
Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through the ironic, tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative Director and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. Moschino S.p.A. is the owner of the Moschino brands. The company, which was a licensor of AEFFE S.p.A. since from the brand debut in 1983, was acquired by AEFFE S.p.A. in 1999.