Universal Brand Development

https://www.universalbranddevelopment.com/storage/dreamworks-trolls-un-desktop-61b2648ae2348.jpg
Franchise

DreamWorks Trolls and the UN Launch Campaign for Healthier Eating and More Sustainable Living

As part of the International Year of Fruits and Vegetables, the Trolls encourage fans to become food heroes 

 

Rome – Nov 19, 2021 – The happy and colorful characters from DreamWorks Animation’s Trolls films have banded together with the United Nations (UN), the UN Food and Agriculture Organization (FAO) and the UN Foundation (UNF) in a digital campaign to mobilize action for a healthy diet and sustainable living. 


As part of the International Year of Fruits and Vegetables, the Trolls encourage their fans to become food heroes by taking actions including eating healthy and reducing food waste, and adding these actions to the United Nations’ ActNow initiative. 


“DreamWorks Animation is honored to collaborate with the United Nations, UN Food and Agriculture Organization and the UN Foundation to encourage healthier eating and raise awareness for reducing food waste,” said David Bynder, SVP, Global Brand Partnerships for DreamWorks Animation. “The Trolls are a celebration of positivity and we hope their enthusiasm will inspire kids and families around the world.”

 

As part of the global campaign, a short awareness raising video featuring DreamWorks Trolls will launch on November 19th, and individual graphic social media posters will follow weekly for a month. The #TrollsFoodHeroes digital and online campaign will enlist more food heroes, who, like the Trolls, see the value in fruits and vegetables and the fight against food waste. The campaign and its assets raise awareness of, and mobilize viewers to achieve a more sustainable lifestyle and to work together for a happier and healthier planet.


“The Trolls are such colorful and happy creatures who relate to children. This collaboration provides an excellent channel to get the message out to children and their parents about the importance of healthy eating and reducing food waste,” said Maher Nasser, Director of Outreach in the United Nations Department of Global Communications. “We hope that the Trolls will inspire many of their friends and followers to follow in their footsteps, become food heroes and #ActNow for sustainability.”  

 

“Up to one-third of the food we produce globally is lost or wasted. We must reduce both in order to feed a growing population and ensure access to nutritious food for all in a sustainable world” said Maximo Torero, Chief Economist of the Food and Agriculture Organization of the United Nations (FAO). “Trolls characters will help us teach children important lessons about healthy diets and reducing waste in a fun and engaging way. We are grateful to DreamWorks for their partnership in inviting the world’s children to become food heroes, a habit we hope they will retain for a lifetime.”


“Empowering children and families to make nutritious, sustainable food choices helps support the health of our planet and its people,” said Elizabeth Cousens, President and CEO of the UN Foundation. “We are beyond excited to see DreamWorks’ Trolls engage their fans in becoming food heroes, reminding us that every action – big or small – can make a difference.” 


The campaign video will be featured at the World Expo in Dubai and the UN Foundation will connect over 40,000 teachers with campaign materials to be used in the classroom through their partnership with #TeachSDGs. Early in 2022, there will be a special edition sheet of UN stamps featuring the campaign artwork and messaging as part of the UN’s own Postal Administration (UNPA) series of special edition stamps, popular with collectors globally.

 

About DreamWorks Animation’s Trolls Franchise

DreamWorks Animation’s Trolls franchise is one of the most beloved global entertainment brands of today. With award-winning music, heartwarming humor and stories and characters that champion diversity, inclusion and kindness, the franchise includes feature films-- 2016’s Trolls and 2020’s Trolls World Tour starring Anna Kendrick, Justin Timberlake and a dynamic cast of actors and musical artists — as well as two original TV series, digital content, videos games and more. Vibrant and groundbreaking in its design, Trolls has inspired live-entertainment touring shows, Universal Studios Parks’ attractions across the globe—as well as high-fashion collaborations, toys, lifestyle collections and more.


About the ActNow Campaign

ActNow is the United Nations campaign for individual action on climate change and sustainability. The campaign is a critical part of the UN’s effort to raise ambition and action on the climate crisis and accelerate implementation of the Paris Agreement. ActNow uses a mobile app by AWorld, and a chat bot on Facebook Messenger and the UN website, to recommend daily actions to reduce our carbon footprints — like traveling more sustainably, cutting food waste, saving energy, or reusing clothes. For more information and to download the app, go to: www.un.org/actnow

 

About the United Nations

The United Nations is an international organization founded in 1945 after the Second World War and is committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights. It is currently made up of 193 Member States, and in 2015 they unanimously adopted the Sustainable Development Goals. For more information, visit www.un.org

 

 About the UN Food and Agriculture Organization

The UN Food and Agriculture Organization (FAO) is a specialized agency of the United Nations that leads international efforts to defeat hunger, supporting governments to transform agri-food systems through Better Production, Better Nutrition, a Better Environment, and a Better Life – leaving no one behind. FAO works in over 130 countries worldwide. We believe that everyone can play a part in ending hunger.

 

About the United Nations Foundation

The UN Foundation is an independent charitable organization created to work closely with the United Nations to address humanity’s greatest challenges, build initiatives across sectors to solve problems at scale, and drive global progress. Learn more at www.unfoundation.org

 

About the International Year of Fruits and Vegetables 2021

The UN General Assembly designated 2021 the International Year of Fruits and Vegetables (IYFV). The IYFV 2021 is a unique opportunity to raise awareness on the important role of fruits and vegetables in human nutrition, food security and health and as well in achieving UN Sustainable Development Goals. For more information, visit fao.org/fruits-vegetables-2021


Copied to
Clipboard!