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Consumer Products

DreamWorks Animation’s Trolls World Tour Takes Center Stage As UBD Announces Global Consumer Products Campaign

Returning Master Global Toy Partner, Hasbro, will be joined by

First-Time Partner the LEGO group

With New Lifestyle Partnerships Across Every Major Category



UNIVERSAL CITY, CA – September 5, 2019 – As excitement builds for DreamWorks Animation’s upcoming theatrical debut for Trolls World Tour, in theaters April 17, 2020, Universal Brand Development announces an expansive, global toy and lifestyle program featuring world-class licensees and first-of-its-kind partnerships.


A vibrant wave of color, music and glitter will soon take over retail as Trolls World Tour spans every major category from toys to lifestyle collections.


Hasbro will be returning as global master toy licensee and will be joined by first-time partner the LEGO group. Just Play, TOMY, Build-A-Bear Workshop and KIDdesigns also are on board as returning licensees, as well as Crayola and Disguise Costumes, among others. Highlighting dazzling new characters and musically diverse worlds, the collections are filled with hair-play and innovation.


Inspired by a vibe bursting with happiness, the Trolls lifestyle program will include multi-category collections for both girls and boys. From apparel to footwear and accessories to luggage, bedding, furniture and more, partners include: ABG Accessories, Accessory Innovations, Baby Boom Consumer Products, BBC Footwear, The Bentex, Group, Centric Brands, Delta Children Products, Hybrid Apparel, Franco Manufacturing, Hallmark, Handcraft Manufacturing, Mad Engine and Zak Designs and more.


“With its irreverent humor and award-winning music, the feel-good versatility of the Trolls franchise has licensees and fans across the globe excited for more,” said Heather Oster, Vice President Franchise Strategy, Universal Brand Development. “Looking ahead to Trolls World Tour, we’re teaming up with major brands and licensees to create dynamic collections that are bright and bold and that inspire fans to celebrate their own unique, individual style and share their happiness 365-days-a year.”


The robust publishing program will offer storybooks, activity books and early readers as well as novelty formats such as sound books and Busy Books. Returning North American publishing partners include Penguin Random House, Bendon, Phidal, Phoenix and Readerlink. International publishing partners include Egmont, Topps, Hachette Livre, Editorial Planeta, Centum Books, Mondadori, Panini, EDEL and Scholastic. 


In the food and beverage category, key partnerships are anchored by top household names including General Mills, The Kraft-Heinz Company, PEZ Candy USA and Ferrara. Rounding out the program, health and beauty licensees include such marquee brands as Bayer, Centric Beauty LLC, Colgate-Palmolive, Conair Corporation, Johnson & Johnson and The Crème Shop.


The DreamWorks Trolls franchise has grown to become one of the largest global entertainment brands with activations across TV, games, live entertainment and beyond. Trolls also continues to inspire high-end fashion collaborations as well as fast fashion. Among the new lifestyle programs, a capsule collection designed by Jeremy Scott for Moschino, celebrating the 60th anniversary of the Good Luck Trolls, made its debut in Milan and is available at retail now. Also kicking off this year, Trolls Live! begins its global tour in November, bringing Poppy, Branch and their Trolls friends to the stage for a musical celebration. Additionally, Trolls the Experience, a popular, social media-worthy destination for families, continues to draw in crowds in New York City.

 

DreamWorks Animation’s Trolls World Tour lands in theaters worldwide Spring 2020. Toys and lifestyle collections will begin setting at retail on January 1, 2020.


About Trolls World Tour

Anna Kendrick and Justin Timberlake return in Trolls World Tour, an all-star sequel to DreamWorks Animation’s 2016 musical hitIn an adventure that will take them well beyond what they’ve known before, Poppy (Kendrick) and Branch (Timberlake) discover that they are but one of six different Trolls tribes scattered over six different lands and devoted to six different kinds of music: Funk, Country, Techno, Classical, Pop and Rock. Their world is about to get a lot bigger and a whole lot louder.

 

A member of hard-rock royalty, Queen Barb (Rachel Bloom), aided by her father King Thrash (Ozzy Osbourne), wants to destroy all other kinds of music to let rock reign supreme. With the fate of the world at stake, Poppy and Branch, along with their friends — Biggie (James Corden), Chenille (Caroline Hjelt), Satin (Aino Jawo), Cooper (Ron Funches) and Guy Diamond (Kunal Nayyar) — set out to visit all the other lands to unify the Trolls in harmony against Barb, who’s looking to upstage them all.


Cast as members of the different musical tribes features one of the largest, and most acclaimed, groups of musical talent ever assembled for an animated film. From the land of Funk are Mary J. Blige, George Clinton and Anderson .Paak. Representing Country is Kelly Clarkson as Delta Dawn, with Sam Rockwell as Hickory and Flula Borg as Dickory. J Balvin brings Reggaeton, while Ester Dean adds to the Pop tribe. Anthony Ramos brings the beat in Techno and Jamie Dornan covers smooth jazz. World-renowned conductor and violinist Gustavo Dudamel appears as Trollzart and Charlyne Yi as Pennywhistle from the land of Classical. And Kenan Thompson raps as a hip-hop newborn Troll named Tiny Diamond.

 

Trolls World Tour is directed by Walt Dohrn, who served as co-director on Trolls, and is produced by returning producer Gina Shay. The film is co-directed by David P. Smith and co-produced by Kelly Cooney Cilella, both of whom worked on the first Trolls

 

About DreamWorks Animation

DreamWorks Animation (DWA), a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DWA’s film heritage includes many of the world’s most beloved characters and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby, and have amassed more than $15 billion in global box office receipts. DreamWorks Animation’s television business has quickly become one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries. Creating a diverse array of original content in a variety of formats and delivering deep, fully immersive worlds served up with compelling characters, the studio has garnered 25 Emmy® Awards since inception in 2013.


About Universal Brand Development

Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal cable and television. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com

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