Universal Brand Development

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Consumer Products

Disguise Expands Costume Portfolio With Universal Brand Development

ANNOUNCING NEW MULTI-YEAR COLLABORATION FOR KEY PROPERTIES WITHIN FEATURE FILMS, TV, VAULT AND HORROR BRANDS



Poway, Calif., February 17, 2021– Disguise, Inc., the costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc. today announced an expanded offering in North American to design, market, manufacture and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Brand Development properties commencing in 2021. The expanded collaboration is the first time Disguise has held multi-year portfolio rights for Universal Brand Development’s key properties from the company’s feature films, TV, vault and horror brands. 


As part of the partnership, Disguise is designing a new version of the popular Inflatable Jurassic World T.rex costume that includes updated innovations and modifications. 


“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions to horror properties like Universal Pictures’ Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films. Disguise is beyond thrilled to be collaborating with Universal Brand Development in such a meaningful way. And we look forward to the ultimate roll-out of our Halloween costumes and accessories later in 2021.” said Tara Hefter, EVP and GM of Disguise, Inc. 


Owned by JAKKS Pacific, Inc (NASDAQ:JAKK), Disguise is a world leader in design and development of inventive and cutting edge costumes and accessories with distribution across the world. Universal provides an array of exciting new and classic characters to create an amazing line of products. With Disguise’s continued dedication to detail and quality, these new lines are sure to hit the mark with both customers and retailers alike.


Disguise’s Halloween costumes and accessories for Universal Brand Development will be available online, at major retailers and Halloween specialty stores Fall 2021. 



About Disguise, Inc.:

Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).


Disguise is a trademark of Disguise, Inc.


About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).


©2021 JAKKS Pacific, Inc. All rights reserved.

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