Universal Brand Development

http://www.universalbranddevelopment.com/storage/jwa-banner-5b0ee99277204.jpg
Games & Digital Platforms

Dinosaurs Roam The Earth Once Again in Augmented Reality Mobile Game JURASSIC WORLD™ ALIVE

Available now, the location-based game brings augmented reality dinosaurs to life for mobile devices


Exclusive in-game content available at participating Walmart and AMC Theatres® locations beginning in June


Montreal, Canada, Universal City, CA, May 30, 2018 – Universal, in partnership with top mobile-game publisher, Ludia, today announced the worldwide launch of Jurassic World Alive on the App Store and Google Play Store, the follow up to their hit 2015 mobile title, Jurassic World: The Game. Jurassic World Alive brings players up close with their favorite prehistoric creatures from the Jurassic World film franchise using location-based technology and augmented reality (AR).  


In Jurassic World Alive, players will encounter and collect a variety of dinosaurs while exploring their own neighborhoods and cities. They will discover rare and awe-inspiring creatures featured in Jurassic World and Jurassic World: Fallen Kingdom™, have the ability to level them up and strengthen their team for real-time player-versus-player battles.


“We believe this is what fans have been waiting for – to bring Jurassic World into their world in ways only the latest technology can make possible,” said Chris Heatherly, Executive Vice President of Games and Digital Platforms, Universal Brand Development. “For fans who have always wanted to engage with dinosaurs, Jurassic World Alive will allow them to interact with these magnificent creatures in extraordinary ways.” 


Jurassic World Alive lets players discover dinosaurs by locating them on a map and deploying an in-game drone to collect DNA samples. This gives players the ability to level up and create genetically modified dinosaurs in a lab, then compete in real-time player-versus-player arena battles to earn more rewards. By leveraging the latest offerings in AR technology, users can interact with their collection of virtual dinosaurs in the real world, capture those moments through photos and video and share them with friends and family.

 

“With Jurassic World Alive, our goal is for audiences to be fully immersed in a world with living dinosaurs in a way that’s never been possible until today,” said Alex Thabet, President and CEO of Ludia. “Players will have the opportunity to connect with fellow Jurassic World fans who can search for dinosaurs together, as well as challenge each other in a unique real-time PvP battle mode accessible anywhere, anytime.”

 

To celebrate the game launch, Walmart and AMC Theatres® will offer players more ways to unlock valuable in-game content. Starting June 6 through July 31, players who visit participating Walmart retail stores in the U.S. and Canada and open the game on their devices can locate an enhanced Walmart-branded Supply Drop with in-game rewards. Players can then snap a picture or take a video of a dinosaur using the game’s AR feature in the store and post to their social media channels with #JWUnleashed. Players can also head to any AMC location in the U.S. starting June 6 through July 31, to track down rare AMC-branded incubators, which are capsules that contain valuable resources, such as dinosaur DNA.

 

Jurassic World Alive is now available to download for free, with in-app purchases, on the App Store and Google Play Store.

 

Jurassic World: Fallen Kingdom arrives in theaters across Canada and the U.S. on June 22, 2018. Tickets for the film are available now at Fandango.com/JurassicWorld. 

 

 

About JURASSIC WORLD: FALLEN KINGDOM

It’s been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles.

 

When the island’s dormant volcano begins roaring to life, Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the remaining dinosaurs from this extinction-level event. Owen is driven to find Blue, his lead raptor who’s still missing in the wild, and Claire has grown a respect for these creatures she now makes her mission. Arriving on the unstable island as lava begins raining down, their expedition uncovers a conspiracy that could return our entire planet to a perilous order not seen since prehistoric times.

 

With all of the wonder, adventure and thrills synonymous with one of the most popular and successful series in cinema history, this all-new motion-picture event sees the return of favorite characters and dinosaurs—along with new breeds more awe-inspiring and terrifying than ever before. Welcome to Jurassic World: Fallen Kingdom

 

Stars Pratt and Howard return alongside executive producers Steven Spielberg and Colin Trevorrow for Jurassic World: Fallen Kingdom. They are joined by co-stars James Cromwell, Ted Levine, Justice Smith, Geraldine Chaplin, Daniella Pineda, Toby Jones, Rafe Spall and Isabella Sermon, while BD Wong and Jeff Goldblum reprise their roles.

 

Directed by J.A. Bayona (The Impossible), the epic action-adventure is written by Jurassic World’s director, Trevorrow, and its co-writer, Derek Connolly. Producers Frank Marshall and Pat Crowley once again partner with Spielberg and Trevorrow in leading the filmmakers for this stunning installment. Belén Atienza joins the team as a producer.  www.jurassicworld.com

 

About Ludia Inc.

Ludia Inc. is a Montreal-based video game company that creates and distributes cross-platform digital games. Our innovative and high-quality product portfolio consists of original and world-recognized branded properties such as: Jurassic World™: The Game, What’s Your Story?™, Teenage Mutant Ninja Turtles: Legends, Dragons: Rise of Berk, Family Feud® 2 & Friends and The Price Is Right™. We are a member of the FremantleMedia family, one of the world’s leading content producers. For more information visit www.ludia.com, as well as our Facebook and LinkedIn pages, or follow us on Twitter.

 

About Universal Games and Digital Platforms

Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development (www.universalbranddevelopment.com) is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.


About Walmart 

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, nearly 270 million customers and members visit our more than 11,700 stores under 65 banners in 28 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

 

About AMC Theatres

AMC (NYSE:AMC) is the largest movie exhibition company in the U.S., in Europe and throughout the world with more than 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smartphone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the #1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland. In a joint partnership with The Development and Investment Entertainment Company, a subsidiary of The Public Investment Fund of Saudi Arabia, AMC also operates AMC Cinemas in the Kingdom of Saudi Arabia. For more information, visit www.amctheatres.com.

Copied to
Clipboard!